Name: Luxury as an Asset Beyond Passion: Understanding Value in Watches, Jewellery, Art & Collectibles
Start: 2026-09-16T17:30:00+02:00
End: 2026-09-16T21:00:00+02:00

Luxury as an Asset Beyond Passion: Understanding Value in Watches, Jewellery, Art & Collectibles

September 16 @ 17:30 - 21:00 CEST

We are pleased to invite you to an exclusive, curated gathering exploring luxury not only as an expression of passion, but increasingly as a strategic asset class.

Bringing together leading creators, investors and collectors, the evening will offer fresh perspectives on how watches, art, jewellery and collectibles can create and preserve long-term value in today’s global market.

16 September 2026 · 17:30–21:00
By invitation only REGISTRATION LINK

Location: 1856 Family office in Zürich

Luxury is no longer driven by passion alone — it is increasingly recognized as a strategic asset class.

This curated event brings together investors, collectors, and creators to explore how watches, art, and collectibles function as tangible investments in today’s global market.

Positioned at the intersection of craftsmanship, culture, and capital, the event offers a rare opportunity to engage directly with both the makers and the market.

What makes something truly valuable — and why do some objects become valuable assets while others remain simply expensive possessions?

EVENT Flyer Luxury asset management event

Programme:

17:30 Registration

18:00 Welcome by 1856 Family Office, Nord+Beyond and Chamber of Commerce Finland Switzerland

18:10 Prof.Dr Harley Krohmer Professor of Marketing and Director of the Institute of Marketing and Management, University of Bern

„Creating Desire, Creating Value: Why Luxury Commands a Premium“

18:35 Kari Voutilainen LINK

Haute horology by Kari Voutilainen

18:50 Selected Creators & Their Craft

Kultaseppä Kulmala LINK

One-of-a-kind jewellery, created by precise atelier craftsmanship in Finland.

Elina Simonen Photography LINK

Heritage Portrait — Photography as Legacy and Value

19:20 Q&A

19:30 Apéro and Networking

21:00 End of event

GUESTS OF THE EVENING:

Prof.Dr Harley Krohmer

Professor of Marketing and Director of the Institute of Marketing and Management, University of Bern

Prof. Dr. Harley Krohmer has expertise in strategy, branding, pricing and luxury marketing. He studied Business Administration in Germany, the UK and France and holds a doctorate from WHU and a habilitation from the University of Mannheim. Alongside academia, he is an entrepreneur, advisor and board member, including as Co-Founder and President of tilbago AG and Academic Alpha AG. He also serves on the Board of Directors of CYRUS Watches, bringing together academic expertise and practical experience in luxury, branding, pricing and value creation.

Kari Voutilainen

Kari Voutilainen is one of the most respected independent watchmakers in modern haute horlogerie. He is Finnish-born but has built his career in Switzerland, and his name is now synonymous with extremely high-end, hand-finished independent watchmaking. His guilloché dials are extraordinarily intricate, and he has developed a reputation for combining traditional decorative arts with highly individual designs.

Kultaseppä Kulmala

Pekka Kulmala · Master Goldsmith, Founder & CEO,

One-of-a-kind jewellery, created by precise atelier craftsmanship in Finland. Valuing and respecting nature is something Pekka Kulmala aims to pass on to future generations. Nature features in Kulmala’s jewellery through the balanced harmony of measurements and in the themes of the pieces. Finnish nature, with all its seasons and rugged details, provides an excellent foundation for jewellery design. Birds are also frequently featured in Kulmala’s designs, paired with precious gems.

“Each project is as large as a small jewel can be.”

Elina Simonen Photography

Heritage Builder by Elina Simonen offers tailored portrait photography concept for family offices, focusing on capturing the shared identity and values that define a family’s legacy. With over 20 years of experience, these sessions create timeless visual legacies that act as a bridge between generations. Explore this exclusive opportunity to preserve your family’s story and strengthen its unity.

What to expect:

A new framework for understanding value in luxury, art and collectibles — beyond price and personal passion.
Insights into what drives desirability and long-term value, including scarcity, craftsmanship, provenance, brand, reputation and emotional attachment.
A better understanding of the difference between buying luxury and investing in luxury.
Direct perspectives from exceptional creators on how value is created at the source.
And importantly, access to a network of investors, collectors, wealth advisers and creators who share an interest in this space.

It is a space for meaningful conversations, access, and new perspectives at the intersection of culture and capital